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Since 1992, C.J. Hayden's sales and marketing articles have been helping independent professionals, entrepreneurs, and salespeople get more clients with less effort. C.J.'s articles teach proven sales and marketing techniques, and how to overcome fear, resistance, and procrastination about sales and marketing. Subscribe below, and you'll receive a new article each month to reprint in your publication.

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"I have looked at dozens of coaching sites and for once, FOR ONCE!! I have found a site with truly valuable information... You give good, concise, practical advice that makes sense."
— Louise Keith Abbott, Personal Coach


Recession-Proof Marketing
You Can Do This
Is This a Bad Time to Market?
Nothing to Fear But Fear Itself
Not Exactly Business As Usual
Marketing in Bad Times... and Good

Creating an Effective Marketing Plan
Here It Is At Last: The Secret to Marketing
Not Enough Clients? What's In Your Way?
Why You Shouldn't Do What the Gurus Do
Too Busy to Get Clients?
An Action Step Is Worth a Thousand Words
In Marketing and Sales, It Pays to Listen
Stop Reacting and Start Pro-Acting to Market Your Business
How Much Marketing Is Just Enough?
Is That a Feature or a Benefit?
Marketing at Any Cost
Increasing Your Signal to Noise Ratio
Where the Clients Are
Making Time For Marketing

Relationship Marketing
44 Ways to Follow Up with Your Prospects
Saying Thanks is Good Marketing
The Three R's of Professional Services Marketing
Information Is the Present; Connection Is The Future

Closing the Sale
Sales Letters Don't Close Sales
Why Don't Your Prospects Want to Talk to You?
Turning Samples Into Sales
Anatomy of a Sale
Selling to the Bottom Line
Why Should They Hire You Instead of the Competition?
From Prospect to Client in Thirty Seconds
What Really Makes People Buy?

Defining Your Niche
Being Unique is a Good Thing... Isn't It?
Do You Know Who Your Clients Are?
When Is a Niche Not a Niche?

Fearless Self-Promotion
Marketing the Real You
If You Want to Get Clients, You'll Have to Talk to Them
Follow-up Is Simple — So Why Isn't It Easy?
To Attract Attention, You Have to Show Off
What You Are Marketing Is Yourself

Internet Marketing
Social Media Marketing - Boon or Boondoggle?
Five Myths of Internet Marketing for Independent Professionals
Getting Noticed on the Net
Web Technology in Marketing: Friend or Foe?

Networking & Referral-Building
Getting Smart About Getting Referrals
Wanted: 100 Referral Partners
The Case of the Missing Referrals
Asking for Help Is Not Cheating
A Pocket Full Of Business Cards

Public Speaking & Seminars
Will Seminars Get You Clients?
What If No One Signs Up?

Selling by Phone
To Call or Not to Call: Does Cold Calling Ever Pay Off?
Seven Easy Steps to Follow Up by Phone
Can I Still Call Under "Do Not Call"?

Writing & Publishing Articles
Publish or Perish
Get "Expert" Attention by Writing What You Know

Public Relations & Publicity
How Will the Media Portray You?

Business Planning & Strategy
Don't Wait For Tax Time To Look At the Bottom Line
Want More Clients? Just Say No!
Are You Getting Paid for the Work You Do?
What's Your Business Model?
Beyond Billable Hours
Turning Your Services Into a Product
Why Aren't You Earning More?
Have You Created an Impossible Business?
Is This the Right Business for You?
How Many Hats Can a Person Wear?

Overcoming Fear, Resistance & Procrastination
If You Can't Make a Living, How Can You Make a Difference?
Rejection: It's Not About You
If You Dread Follow-Up Calls, So Will Your Prospects
Work is Necessary, Struggle is Optional
10 Ways to Get Your Marketing Unstuck
From Failure to Failure Without Loss of Enthusiasm
Boost Your Marketing with the Buddy System


Bonus Issue Networking on the Net
January 2003 Marketing or Selling -- Which Is More Important?
December 2002 New Year's Revolution
Bonus Issue Does Your Sales Presentation Need Work?
November 2002 Is Procrastination Holding You Back?
Bonus Issue How Does a Business Grow?
September 2002 Need More Referrals? Partner Up!
August 2002 Marketing Along the Path of Least Resistance
July 2002 Is a Trade Show Worth the Money?
April 2002 Break Through to Marketing Success
March 2002 Picking Up the Telephone
February 2002 Tooting Your Own Horn
January 2002 Cracking the Billable Hours Ceiling
December 2001 You, Too, Can Be A Salesperson
November 2001 Get More Business on the Net... Without Advertising
September 2001 Lack of Business Isn't Always the Problem
August 2001 Can't I Hire Someone to Market Me?
July 2001 Understanding the Corporate Buyer
May 2001 Changing Your Position When There's Competition
April 2001 Make Your Web Site Work More So You Can Work Less
February 2001 Filling Your Marketing Pipeline
January 2001 How Visible Are You?
November 2000 Handling Tough Questions
September 2000 Sales for the Asking
August 2000
What Do Your Clients Need?
July 2000 
Web Site or Brochure? How Do You Choose?
June 2000
Don't Wait for Word of Mouth
May 2000 
Am I Doing Something Wrong?
April 2000 
Making the News
March 2000
What's Your Marketing Attitude?
February 2000
Want More Business? Speak Up!
January 2000
Networking that Works
November 1999
Breaking the Voice Mail Barrier
October 1999
Start Your Marketing Right!
Premiere Issue
What this Getting Clients Thing Is All About

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Subscribe to C.J.'s free monthly newsletter for consultants, coaches, professionals, and salespeople, and you'll receive a new article each month to reprint in your publication. We NEVER sell or trade our mailing list.


You may reprint these articles free of charge in your newsletter, magazine, or on your website, provided that they are unedited, and that the copyright, bio slug, and contact information below appears with each article. Articles appearing on the web must provide a hyperlink to our website. Please provide us with a courtesy copy of the print or email issue containing the article, or the URL of any article posted to the web. All articles are authored by C.J. Hayden. If you wish to include a photo, you can find one here.

Copyright © 2010, C.J. Hayden

C.J. Hayden is the author of Get Clients Now!™ Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. Get a free copy of "Five Secrets to Finding All the Clients You'll Ever Need" at
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