6-Week Teleclass Program with C.J. Hayden
Wednesdays, Sept 15- Oct 20, 2010
11:00 AM-12:00 PM Pacific Daylight Time
(2:00-3:00 PM Eastern, 7:00-8:00 PM London)
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Are you ready to get unstuck about marketing? Would you
like to find exactly the right marketing approach for your niche and personality? Is it time
for you to eliminate the barriers that hold you back and start getting more clients? You can
gain all this and more in this exciting new small group program with me.
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If you're relatively new in business,
you've probably found that getting clients is harder than you thought, there's never enough time
or money to implement all your marketing ideas, you're not sure you're doing the right
things, and you keep hitting barriers — external and internal — that hold you back.
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If you've been in business for a while,
you've likely seen that your pipeline keeps running dry, some sales never seem to close, too
many marketing ideas don't pan out, you're still working way too hard to get clients, and
sometimes it seems like you are your own worst enemy.
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And no matter how long you've been in business,
current economic conditions have probably made getting clients more difficult, telling you it's time
to find some new answers to your marketing challenges.
GET YOUR MARKETING UNSTUCK
can help you solve all these problems. Here's what this program will help you do:
- Discover exactly where, how, and why your marketing is stuck and how to fix it
- Make smart choices about the very best ways to market, based on what will work and who you are
- Eliminate barriers — external and internal — that are blocking your success
- Identify your ideal audience and what they really want from you
- Craft compelling marketing messages that convince clients of your value
- Let go of negative, ineffective marketing activities, attitudes, and habits
- Set up a simple system to make marketing easier, more consistent, and highly effective
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In this small group program (12 participants
maximum), we'll take a hands-on approach to solving your marketing problems. Our class sessions
will include group discussion, Q & A, and personalized advice to each participant. You'll
receive worksheets, exercises, and a marketing journal to aid your success outside of class time.
You'll get the learning, tools, and support you need to finally get your marketing unstuck and start
getting more clients!
WHAT YOU WILL LEARN
Week 1:
- What stops your marketing from being successful
- The five most common marketing saboteurs and how to defeat them
- Identifying and eliminating the barriers that hold you back
Week 2:
- Discovering your ideal audience and what they want from you
- Crafting marketing messages that convince clients of your value
- Avoiding the trap of fuzzy, generic, or broad-brush marketing
Week 3:
- Identifying the best ways to market for your niche and personality
- Learning to make smart choices about marketing approaches
- Letting go of ineffective and off-target marketing activities
Week 4:
- Breaking free of procrastination and staying motivated
- How to regularly fit marketing into your day, week, and month
- Combining scattered marketing ideas and activities into one realistic plan
Week 5:
- Shifting perspectives about marketing to eliminate struggle
- Overcoming fear of rejection, exposure, or success
- Countering the inner critic, self-doubt, and self-sabotage
Week 6:
- How to stay unstuck and avoid falling back into the same old traps
- Tips and tricks for powerful, consistent long-term marketing
- Taking your learning beyond the class and into the real world
WHO SHOULD PARTICIPATE
- Consultants, coaches, trainers, and therapists
- Independent professionals, freelancers, self-employed service providers
- Entrepreneurs and salespeople who market their own services
- Anyone who's ready to get unstuck about getting clients
SHOULD YOU ENROLL IN GET YOUR MARKETING UNSTUCK
OR IN GET CLIENTS NOW?
GET YOUR MARKETING UNSTUCK isn't for everyone. You'll get the most benefit from
this program if you've been actively marketing your business for at least six months (or many
years), and you're willing to commit six weeks of hands-on learning and exploration to discover
exactly where your marketing problems lie, and how to solve them.
If you'd prefer a lower-cost, simpler program to help you build a marketing plan, get into
action quickly, and stay on track, you may wish to consider the GET CLIENTS NOW! program
instead. GET CLIENTS NOW! is also appropriate for brand new business owners.
WHAT PEOPLE SAY ABOUT C.J.'s PROGRAMS
You pushed me to refine,clarify, and stretch my thinking about my business and how I market. You combine a hard-nosed business focus with encouragement and
tremendous support. I'm ready to roll!
— Rick Evans, Coach, Trainer & Facilitator
...a real hands-on marketing program, and a good tool for anyone who is committed to being in action around that program...
it's great to benefit from all of your experience, where you can give us a kind of formula for each aspect of the marketing, which we can then deviate from to make it more
personal for us. I really liked what you said about always adding our humanity to our marketing.
— Molly Lipsher, Real Estate Finance
C.J. demystifies the process of selling and... lifts it out of the realm of the slightly sleazy into the real world of
practicality. The class is a great way to learn and integrate sensible, effective and highly appropriate ways to sell professional services so your market can actually benefit
from what you offer!
— Nikki Cohn Tureen, MA, Executive Coach, Team-Building Consultant
...absolutely fabulous in terms of showing me how to focus — understanding what direction to take to achieve my goals as well as
understanding what I need to do to earn the living that I want... valuable tools to focus a person's energies, not just a bunch of marketing theory.
— Susan Sharman, Graphic Designer
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WHAT YOU'LL GET WITH THIS PROGRAM
- Six hours of live teleclass sessions
- A marketing journal to record your activities, challenges, and learning
- Handouts for each class, including worksheets and exercises
- Small group experience with time for questions and discussion
- C.J.'s personal mentoring and advice
This is the first time I'm offering this
program, and enrollment is strictly limited to 12 people, so it's likely to sell out in advance.
Enroll today to reserve your place!
You'll receive your marketing journal as soon as you register.
Six Wednesdays, Sept 15-Oct 20, 2010
11:00 AM-12:00 PM Pacific Daylight Time
(2:00-3:00 PM Eastern, 7:00-8:00 PM London)
SIX-WEEK TELECLASS
ONLY $495 USD
What's a teleclass?
A teleclass, also known as a teleseminar, is a class held by telephone. You, the program leader, and the other participants dial into a teleconference bridge line, where you can
all hear one other. Just like in a real classroom, you can ask questions, discuss issues, and make comments about what you hear. The program leader facilitates the call so that
only one person speaks at a time. Class materials are emailed to you in advance or available by download, and classes are recorded in case you miss one.
You don't need any special equipment to participate in a teleclass, just your own telephone. You will be responsible for any normal long distance charges to call the US-based
teleconference line.
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