Subscribe to the free
Get Clients Now! E-Letter
and get a free copy of Five Secrets
to Finding All the Clients You'll Ever Need!
GET CLIENTS NOW!™
Action Group & Reading Group Guidelines
The GET CLIENTS NOW! book was written with
action groups and reading groups in mind. The 28-day program outlined in the book is ideal for use
by a group of independent professionals working together, and the book has been adopted as a text
by entrepreneurial support groups located around the world.
The typical reading group who chooses GET CLIENTS NOW! will not just discuss the book's
content, but also work together to complete the exercises and put the 28-day program into action.
In the book, I refer to these teams as "action groups." The book uses a cookbook metaphor to help
readers create a customized sales and marketing plan. Here's how to use the book with your
reading group, action group, mastermind group, or success team to get the most benefit:
While it's not necessary for a GET CLIENTS
NOW! group to have a designated leader, it can be helpful to have members take turns at
facilitating. The facilitator can make sure that everyone has enough time to check in and that no
one member dominates the discussion.
- Form a group of 3-15 members who are willing to
meet on a weekly basis for at least 6 weeks. Group members should be ready to engage in marketing
their business, not just thinking about it. Any group of self-employed professionals, service
business owners, independent agents, or professional services salespeople can form a group. Members
don't have to be in the same industry, and sometimes it's better if they aren't. You will be
surprised at how much a freelance technical writer can contribute to a financial adviser and vice
- Many groups meet in person, but busy
professionals can also meet by telephone. Virtual groups use three-way calling or free
teleconferencing services to schedule phone meetings. (Search the web for "free conference call."
Conferencing is free, but you may need to pay long distance charges from your location.) Weekly
in-person meetings should last 60-90 minutes, or members can meet twice per week for 20-30
minutes by phone.
- Before your first meeting, suggest that all
members read Chapters 1-3 and complete the first half of the Action Plan Worksheet on page 45 [3rd ed], 44 [2nd ed],
or 33 [1st ed]. (Copies of the worksheet can be made from the book or downloaded
- At your first meeting, members should
introduce themselves and share the contents of their worksheets so far: what type of business they
are marketing, their goal for the 28 days of the program, where they are feeling stuck in their
marketing, and what marketing strategies they intend to use.
- Each member should ask the others for any
feedback, perspective, resources, or support they need to be successful in designing and
implementing their program. This should take place at every meeting, giving members the opportunity
to provide advice, leads and ideas to each other.
- Before the second meeting, members should read
Chapters 4-5 and finish filling out the Action Plan Worksheet.
- At the second meeting, each member should
share the design of his or her personal 28-day program, including one to three Success Ingredients,
ten Daily Actions, and a Special Permission. (These elements are all described in the book.) At the
end of this meeting, each member should set a specific date to begin his or her program.
- After this meeting, each member should
read the introduction to Chapter 6, and complete the first column of the Tracking Worksheet from
page 103 [3rd ed], 102 [2nd ed], or 89 [1st ed]. Then they'll be ready to start implementing their personal action
plan on a daily basis.
- Before each
subsequent meeting, members should read the daily entries in Chapter 6 that correspond to where they
are in the program, typically Days 1-7 before the third meeting, Days 8-14 before the fourth meeting, etc.
- At each weekly meeting, every member should
report on his or her marketing progress, using the Tracking Worksheet as a guide.
These reports should be concise, so that each member has a chance to check in every week. A useful
approach for check-in reports is to summarize just the results on the worksheet without telling the
story behind each one.
- Members should hold each other accountable,
noting when other members are not moving forward and reminding them of their stated intentions. A
key benefit of working the program together is the "benevolent peer pressure" provided by the group.
Gentle reminders and queries are more effective than scolding one another. For example, members
might ask each other: "What got in the way of completing your daily actions this week?" or "How
can we help you move toward your goal?"
- After the check-ins, members can discuss
challenges, celebrate successes, ask questions of each other, share leads and resources,
brainstorm ideas, or ask for and offer support. Chapter 6 and the marketing "recipes" in Chapters
7-10 provide many solutions to specific problems members might encounter.
- At the final meeting, members should celebrate
each other's progress or success in the program, and discuss what they have learned over the
past 28 days.
- The program is designed so it can be used over
and over. Any members who wish to continue working together should schedule another four weekly
meetings and begin the program again. Typically, members choose to revise the design of their
28-day program before beginning a new one, so they should do so before the group next meets.
Some groups also hold mini-workshops at their meetings, taking turns to present a tool or technique
from the extensive collection of sales and marketing how-to's in Chapters 7-10.
Whatever format your group chooses, remember that the key ingredients for success with the GET
CLIENTS NOW! program are action, accountability, and peer support. By working together to help
each other, everyone will benefit.
Note: These guidelines are provided as a free service to readers who wish to work through
the book together as peers. If you wish to lead GET CLIENTS NOW! programs where participants are
charged a fee to attend, you'll need to become a licensed
Network with hundreds of other GET CLIENTS NOW! readers to find or form an action group
in our free reader community.
Join a professionally-led GET CLIENTS NOW! group.
Locate a licensed facilitator for GET CLIENTS NOW! in your area.
Find out how to become a licensed facilitator for GET CLIENTS NOW!