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MARKETING RECIPES AUDIO WORKSHOP SERIES
with C.J. Hayden, MCC
Experience this powerful series of audio workshops based on the "recipes"
for successful marketing in the GET CLIENTS NOW! book. Learn from C.J. exactly how to navigate all the
stages of the Universal Marketing Cycle from Filling the Pipeline through Following Up and Getting the
Presentation to Closing the Sale, in these eight one-hour workshops, recorded live.
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Sessions 1-4: Filling the Pipeline
Sessions 5-6: Following Up
Sessions 7-8: Presenting & Selling
You don't have to purchase the whole series to benefit.
Buy each class individually or in sets of two or four on a related theme, available on CD and audiotape. Choose
your audio or set below or order
the complete 8-hour series for only $79.95.
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Buy this class on audiotape for half-price while supplies last. Visit
our Bargain Bin.
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Sessions 1-4: Filling the Pipeline
In this 4-hour segment, you'll learn about finding clients with Networking & Referral
Building, Public Speaking, Writing & Publicity, and
Calling & Mailing. Order audios individually below, order the 4-hour Filling
the Pipeline set, or order
the complete 8-hour Marketing Recipes series.
Session 1: Networking
& Referral Building
What you will learn:
- What are the essential
tools for successful networking
- The right way to introduce
yourself so people remember you
- Why you must know
who your clients are before you can network successfully
- What belongs on your
business card and what doesn't
- How to choose the
best networking events to attend and get results while you are there
- Effective ways to
follow up with the contacts you make
- How to identify prospective referral partners
- Networking without
leaving your office via the Internet
"I've been so busy networking
and fillling my pipeline that I haven't had a chance to write
until now! Your class was just what I needed to motivate me
to get out there and start getting clients. I really can't express
how valuable this class was overall to me... it will help anyone
who has trouble getting clients or making contacts to get unstuck!"
—
Erin Ferree, Graphic/Web Designer
Order
the 1-hour Networking & Referral Building audio for $12.95
OR
Order the 4-hour
Filling the Pipeline set for $44.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Session 2: Public Speaking
What you will learn:
- Why it's easy even
for beginners to find places to speak
- How to pick a topic
that will get you clients
- Where to look for
groups that need speakers
- The exact steps to
follow to get booked as a speaker
- How to design a program
that showcases your abilities
- Asking for business
without turning off your audience
- Maximizing your speaking
engagements with back-of-the-room sales and prompt follow-up
- How to improve your
speaking skills and get over stage fright
"It was awesome having
C.J.'s expertise at my fingertips... I was in a state of paralysis
about what to do, where to start, and what to talk on. I found
the class gave me concrete, non-threatening approaches I could
take. I came away with specific actions I could take now, as I
begin to integrate public speaking into my marketing plan. If
you have ever thought of speaking as a way to promote your business,
this is a great place to learn where to start. It was definitely
worth my time and money!"
—
Kirsten Hope, Personal Coach
Order
the 1-hour Public Speaking audio for $12.95
OR
Order the 4-hour
Filling the Pipeline set for $44.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Session 3: Writing & Publicity
What you will learn:
- How to find newsletters,
websites, newspapers, and magazines interested in your articles
- The right way to pitch
an editor on your article ideas
- The trick to writing
articles that promote your business without being self-promotional
- Seven ways to get
more mileage from articles you've already written
- Finding a "hook" that
will interest the media in your business
- The essential tools
for getting interviewed by newspapers, magazines, radio, TV,
and on the web
- Where to look for
publicity venues even a beginner can break into
- How to use an interview
to get clients, even if they never see or hear it
"I'm a freelance writer,
so you'd think I know most of this stuff, but... this class was
well worth the money. Idea-packed, great questions from other
class members, and a good motivation opportunity for anyone 'stuck'
in their business development efforts."
—
Claudia Temple, Freelance Web Copywriter
Order
the 1-hour Writing & Publicity audio for $12.95
OR
Order the 4-hour
Filling the Pipeline set for $44.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Session 4: Calling & Mailing
What you will learn:
- Using the Call-Mail-Call
System to convert cold leads into hot prospects
- How to make a cold
call without sounding (or feeling) like a telemarketer
- Three ways to avoid
cold calls completely (and still get clients)
- Who you should be
calling, when, and how often
- Ten good excuses to
write a letter to someone you don't know
- What should -- and
shouldn't -- be in your mailings
- How to develop ongoing
sources of leads
- Tricks to overcoming
fear of rejection and "call reluctance"
"... a real hands-on marketing
program, and a good tool for anyone who is committed to being
in action around that program... it's great to benefit from all
of your experience, where you can give us a kind of formula for
each aspect of the marketing, which we can then deviate from to
make it more personal for us. I really liked what you said about
always adding our humanity to our marketing."
—
Molly Lipsher, Real Estate Finance
Order
the 1-hour Calling & Mailing audio for $12.95
OR
Order the 4-hour
Filling the Pipeline set for $44.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Sessions 5-6: Following Up
In this 2-hour segment, you'll learn about effective ways to follow up with prospective clients
using Newsletters & Ezines and Phone & Mail.
Order audios individually below, order the 2-hour Following
Up set, or order
the complete 8-hour Marketing Recipes series.
Session 5: Newsletters & Ezines
What you will learn:
- How newsletters and ezines can double or triple your sales
- Choosing a theme or topic for your publication
- How to easily format and send an ezine to thousands of subscribers
- What to do if you can't (or don't want to) write
- Ten different ways to use a print newsletter
- Who you should mail to and how often
- How to balance useful information for readers with promoting your services
- Tips for setting up and maintaining your mailing list
"...a ton of useful information, and a framework for making
decisions about my e-letter... invaluable information for anyone who
has a newsletter or is considering starting one."
—
Nina Ham, Success Coach
Order
the 1-hour Newsletters & Ezines audio for $12.95
OR
Order the 2-hour Following
Up set for $23.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Session 6: Following Up by Phone & Mail
What you will learn:
- How consistent, persistent follow-up can convert contacts to prospects and prospects to clients
- Using a 30-second commercial to make your follow-up powerful
- Overcoming the self-sabotaging factors of disorganization, resistance, and fear
- Breaking through the voice mail barrier
- Organizing your follow-up with a contact management system
- When to use a marketing kit and how to construct one
- How much follow-up is enough... and how much is too much
- Using postcards to follow up by mail
"I loved the examples you gave of reasons people resist follow-up
-- it felt like you were a mind reader! This class is perfect for
those (and we know who we are) who procrastinate around following
up... full of tips and examples that illustrate why, how and when
to follow up. No more excuses!"
—
Grace Durfee, Personal & Professional Coach
Order
the 1-hour Following Up by Phone & Mail audio for $12.95
OR
Order the 2-hour Following
Up set for $23.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Sessions 7-8: Presenting & Selling
In this 2-hour segment, you'll learn how to land presentations with prospects, present your
services powerfully, and close sales, in Getting & Making the Presentation and
Closing the Sale. Order audios individually below, order the 2-hour Presenting
& Selling set, or order
the complete 8-hour Marketing Recipes series.
Session 7: Getting & Making the Presentation
What you will learn:
- How to get prospective clients to take your phone calls
- What to say to get an appointment for a presentation
- When it's appropriate to present by phone and how to do it powerfully
- How to qualify your prospects and avoid wasting time
- What to do when all your efforts to reach prospects fail
- Making sales presentations that get results
- What you should never do in a presentation
- How and when to ask for the business
"...spot on and providing insights, specifics, motivation, and clarity
to the process... It's changed it from being a drag to being fun and creative."
—
Linda Perry, Consultant & Speaker
Order
the 1-hour Getting & Making the Presentation audio for $12.95
OR
Order the 2-hour Presenting
& Selling set for $23.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Session 8: Closing the Sale
What you will learn:
- How to close sales without turning into a salesperson
- What to do when prospects say, "Let me think about it"
- Forget overcoming objections; resolve considerations instead
- What to include in your selling script... and what to leave out
- How building your credibility makes closing sales easier
- Tricks for selling intangible services the prospect can't try before they buy
- When to let go of a sale that won't close
- Managing your fear of rejection
"C.J. demystifies the process of selling and...
lifts it out of the realm of the slightly sleazy into the real world of practicality. The class is a great way to learn and integrate sensible,
effective and highly appropriate ways to sell professional services so your market can actually benefit from what you offer! ...Learning the
importance of following up was key. Immediately after the class, I called an HR director regarding a sale that had not yet closed and got a
commitment to finalize it by the end of the month!"
—
Nikki Cohn Tureen, MA, Executive Coach and Team-Building Consultant
Order
the 1-hour Closing the Sale audio for $12.95
OR
Order the 2-hour Presenting
and Selling set for $23.95
OR
Order the 8-hour
Marketing Recipes series for $79.95
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Note: These programs were recorded live from teleseminars. You'll hear questions
and comments as C.J. interacts with participants.
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Complete 8-Hour
Marketing Recipes Series
Only $79.95 USD
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Questions? Check our FAQ's or contact us.
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