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   SOCIAL RESPONSIBILITY

wings for business llcSocial responsibility is a cornerstone of our business philosophy. Our company and all who work for us strive to treat fairly our customers, employees, and vendors, give back to the communities where we work, and respect the environment. We believe business should have a quadruple bottom line: serving a higher purpose, caring for people, and protecting the planet, as well as turning a profit.

We donate 1% of our total sales revenue to charitable causes each year. In 2011-12, some of the organizations we supported were Ashoka Youth Venture, Campaign for Female Education in Africa (Camfed), Kiva, Nepal Youth Foundation, and The Rose International Fund for Children. We purchase carbon offsets equivalent to our company's annual energy use — office, driving, and flying — from Native Energy.

Some of the many ways we support fairness and sustainability in our daily operations are:
  • Recycling paper, print cartridges, batteries, plastic, and glass
  • Using recycled paper for printing and copying, and printing on both sides of the page
  • Buying locally-produced products whenever possible
  • Avoiding the use of overnight shipping, and not offering this option to our customers
  • Purchasing business gifts from economic development and fair trade projects
  • Donating unsold inventory and excess supplies to schools and churches
  • Taking advantage of public transit and carpooling options
  • Paying vendors and subcontractors a fair price for goods and services
In addition to these company-wide practices, the members of our team each make significant social contributions on their own time.

c.j. hayden
C.J. Hayden, MCC, CPCC • Principal
San Francisco, CA

C.J. volunteers over 150 hours each year to social causes. She is the founder of the education and advocacy project Send Girls to School, serves on the board of A Good Deed Tea, and is an advisory board member for Choice: The Magazine of Professional Coaching. In recent years, she has served as Vice Chair of the Social Enterprise Alliance San Francisco chapter, a board member for the Global Initiative to Advance Entrepreneurship, and founder of the Coaches Make a Difference Initiative. C.J. also gives free or low-cost workshops to nonprofit organizations on a regular basis. Through the microlending project Kiva, she has made 84 loans to women entrepreneurs in the developing world.


grace durfee

Grace Durfee, PCC • Senior Facilitator
North Andover, MA

Grace has been active in the International Coach Federation New England Chapter for over six years, including four years on the board and one year as co-president. She currently serves as a certification exam assessor for the ICF. Grace gives both time and money in support of her local public schools and church. She doesn't mind getting her hands dirty and can often be spotted picking up trash along the side of the road or helping the school's beautification committee. Grace and her husband contribute to the National Parks Association, the Jimmy Fund, Planned Parenthood, MASSPRIG, Environment Massachusetts, National Public Radio, and the Unitarian Universalist Association. Grace frequently conducts free or low-cost workshops for nonprofit organizations and career centers.


frank traditi

Frank Traditi • Senior Facilitator
Highlands Ranch, CO

Frank serves the community and social causes in several venues. He is an avid cyclist and both volunteers and contributes to the Lance Armstrong Foundation. He was a board member of the Denver Coach Federation for two years. Frank also held a board director position with Rocky Mountain Junior Achievement. Frank gives numerous free workshops for nonprofits and networking organizations for jobseekers.


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