Accountants • Attorneys • Architects • Bodyworkers • Chiropractors
Coaches • Computer Professionals • Consultants • Counselors
Designers • Engineers • Financial Planners • Freelancers
Health Practitioners • Insurance Brokers • MLM Distributors
Photographers • Real Estate Agents • Recruiters • Salespeople
Speakers • Therapists • Trainers • Writers

Here's what some of Frank Traditi's clients say: "Frank Traditi was just what I needed! I was just getting started in coaching when I asked Frank to be my coach. What a great decision! Frank helped me zero in on who, what, and how I was going to coach. I was able to develop clear marketing goals and business plans for my coaching program. His networking ideas were terrific. Now I'm prepared to take my programs and run with them!" Don Harris • Speech Improvement Coach "I was a complete marketing novice when I started working with Frank. I thought that I had to know exactly what to do before I took a step. Frank showed me that marketing is an art form and that sending a consistent message was the most important thing. Without Frank at my side, I would still be stuck. Instead, I've made huge strides in a few short months and feel that I've learned more than a marketing major with a four-year degree. Frank is a fabulous coach and mentor! My investment in Frank has paid huge rewards!" Suzanne Worrall Elkind • Leadership Development Coach Here's what some of Donna Feldman's clients say: "I just wanted to thank you for helping me create a successful business. I had been 'playing' with my marketing for too long, but through our coaching sessions, I learned to see my business in a new light and take the actions that propelled me to success. I appreciate the way you challenge me, support me, and keep me out of my box!" Dana Lynch • Image Consultant "Donna has helped us increase our effectiveness as partners in business and individually. Donna's kind, compassionate, and no-nonsense approach, along with her incredibly insightful perspectives, has kept us focused on growing our business and enhancing our lives. We are very thankful for the growth we've achieved through Donna's coaching!" Dr. Sherri Campbell & Mark Dickson • Insurance Consultants

— Frank Traditi and Donna Feldman    

COACHING for ENTREPRENEURS on a MISSION
with C.J. Hayden

I help my clients run successful businesses aligned with their right livelihood. I work with entrepreneurs, self-employed professionals, and social entrepreneurs who consider their work a calling, based on a personal mission or social agenda. I serve as a thinking partner, assisting my clients to strategize, troubleshoot, overcome obstacles, and stay true to their vision. My approach is a blend of business coaching with mentoring and practical advice. If your business has a mission to serve others or use your unique gifts to make the world a better place, I may be the right coach for you.

What is right livelihood?
What is a social entrepreneur?

Here's what I help my clients do:

• Get clear about your mission and what you want to accomplish
• Evaluate your business concept and design a sustainable business model
• Develop your leadership qualities and management skills
• Solve problems, eliminate obstacles, and avoid pitfalls
• Overcome fear, procrastination, and self-doubt
• Locate resources, make connections, and build alliances
• Set realistic goals and make effective action plans
• Gain perspective, get feedback, and discover new ideas
• Stay true to your mission and on track with your plans

I have the skills and experience to help you and your enterprise with:

• Practical visioning, strategy, and planning
• Developing your potential as a leader, manager, and entrepreneur
• Marketing tactics, tools, skills, and messaging
• Business models, funding mechanisms, and finding capital
• Product and program design and development
• Managing projects and people
• Learning attitudes and habits that lead to success

I'll help you maximize your Potential to achieve your Purpose, serve People, and earn a Profit.

Since 1992, I have been guiding entrepreneurs like these to make a difference:

• A training school owner worked with me to begin sharing her innovative ideas about leadership and personal development on a worldwide basis. I advised her on public relations and writing techniques, and coached her on balancing her heavy workload with managing her health, nurturing a new relationship, and writing a book, while growing her school from a local success into a global enterprise.
  
• An MD who founded a medical research facility to develop new treatments for AIDS/HIV hired me to advise his management team about appropriate marketing strategies and coach them to build a marketing action plan, and mentor the doctor/CEO himself on entrepreneurial thinking, better delegation skills, and project management techniques.
  
• A successful author wanted to use her experience in the publishing industry to found an entrepreneurial nonprofit teaching job skills to at-risk girls. I coached her to clarify her vision, define the mission of her enterprise, overcome her self-doubt, form her first management team, build alliances in the community, and make it all fit into her busy life.
  
• The new director of a social enterprise asked me to assist with creating a sustainable business model for the venture, and a realistic action plan for her ambitious goals. I advised her on developing a detailed business plan, mentored her in fundraising, and coached her to build her management and communication skills.
  
• A husband-wife team of psychotherapists hired me to help reorganize their private practices so they could spend more time exploring new frontiers and less on just making a living. I mentored them in appropriate business models and realistic marketing plans, and coached them on overcoming obstacles and developing their own potential.
  

My clients include solopreneurs with a mission or calling, business owners pursuing their right livelihood, and for-profit or nonprofit social entrepreneurs. You can see more examples of my clients and their projects here.

Here's what some of my clients say about our work together: "You have been instrumental in facilitating the development of a successful business plan, and your extensive professional network has brought into this organization a wealth of important connections... You are both results-oriented and aware of the need to honor the integrity of the individual human spirit... In you I have found a mentor, a coach, a business-savvy advisor, a skilled networker, and a wise woman." Amy Henderson • Founding Director, Ashoka Youth Venture San Francisco "Thank you, C.J., for being a mentor and partner on the protracted journey to engineer my work around my talents, values, and deepest concerns. Your coaching has helped me keep the faith that I can make significant contributions and achieve prosperity at the same time." Barbara Saunders • Writer, Researcher & Activist "I chose you as my coach because of your demonstrated mastery of your business, your expertise in business marketing, and my sense of your integrity. You delivered on all those... What I experienced and came to value so highly is your ability to hold a space, keeping me in my vision and helping me practice self-compassion." Beth Hand, MBA • Leadership Development Coach "It's wonderful to have a champion in your life that supports you in achieving your dreams. It is even better when that champion has the wisdom, expertise and experience to guide you in the steps to take to make your dreams a reality. That is what my experience in working with C.J. has been like." Judi Henderson-Townsend • Serial Entrepreneur

If what you've read so far sounds like I might be the right coach for you and your business, please contact me to find out more. Please tell me a little about your enterprise or mission when you call or write. Most of my work takes place by phone and email, so you can work with me from anywhere in the world. I offer both ongoing coaching and short-term strategy sessions. For team coaching, workshops, or strategic planning sessions, I can travel to your location.

I look forward to hearing from you!

— C.J. Hayden    

* What is right livelihood? Right livelihood is meaningful work, consciously chosen, which makes the best use of your talents, honors your values, and benefits others. The term originates in Buddhist teachings, where right livelihood is one of the steps of ethical conduct on the Noble Eightfold Path to enlightenment and the end of suffering for all. In modern times, right livelihood has come to mean the work that you were "meant to do."

Right livelihood entrepreneurs serve a higher purpose than personal fulfillment or making a living. Their primary aims are to use their gifts to help others or make the world a better place. They have chosen entrepreneurship as a vehicle for earning a purposeful livelihood.

If you're thinking about working with me, but aren't sure whether you're a right livelihood entrepreneur, let's find out. If you have a business or business idea based on a personal mission of service, please get in touch!

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** What is a social entrepreneur? If your venture has a mission to create social change, and that mission holds a higher priority for you than maximizing personal profits, you may be a social entrepreneur. Social entrepreneurship can take many forms: starting or leading a mission-driven business, founding or directing an innovative nonprofit, implementing a community initiative, serving as an activist, working to educate others through writing, teaching, speaking, or artistic works — or even launching a movement. Social entrepreneurs are innovators; they introduce new approaches to solve social problems.

Related to social entrepreneurship are two other terms: social enterprise and social ventures. Social enterprise is the use of business methods to achieve a social mission. For example, a nonprofit organization that funds its programs by selling products or services. Or a for-profit business that directs a significant percentage of its profits to a social cause, or whose products and services are aimed at solving a social problem. Social venture is a broader term that applies to any organization, business, or initiative launched for the purpose of addressing social problems or creating social change.

My clients include all three of these: social entrepreneurs, leaders of social enterprises, and people launching or expanding social ventures. For more about these topics, visit www.socialentrepreneurcoach.com.

If you're thinking about working with me, but don't consider yourself a social entrepreneur, don't worry. If you have a business or business idea with a social mission, let's talk!

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